5 ELEMENTOS ESSENCIAIS PARA RTB (REAL-TIME BIDDING)

5 elementos essenciais para RTB (Real-Time Bidding)

5 elementos essenciais para RTB (Real-Time Bidding)

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Microsoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording.

Programmatic advertising involves buying and selling digital inventory using automated technology. RTB is a specific type of ad inventory buying that uses automated real-time auctions to sell impressions.

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User Visits a Site: When a user visits the publisher’s site, the SSP generates a bid request that includes information about the ad space and anonymized data about the user, such as location, device type, and browsing history.

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If you’re a current customer, please note your campaigns and tracking pixel are still live and your logins are unchanged.

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Improved performance: RTB allows advertisers to use one dashboard interface for their campaign, rather than communicating with multiple publishers at once.

Performance TV’s real-time reporting leverages click here the power of Connected TV to show you instantly what’s working (and what isn’t)—allowing you to tweak and optimize your creative for maximum efficiency.

Traditionally, being a dynamic method for advertisers to manage their campaigns by bidding in real-time on the ad inventory, RTB does play a compelling role within the programmatic space. The process here is pretty simple: advertisers bid on every impression and if they win, the ad is shown on the publishers’ property.

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